As a process, ecodesign can help provide practical and creative solutions to complex problems, especially with respect to sustainability. At an organisational level, ecodesign considers materials, processes and practices. It can identify layers of waste but also layers of value. Effective ecodesign requires collaboration and is system-oriented, multidisciplinary and cross-functional. It involves changing people’s behaviour.

Ecodesign benefits include; competitive advantage, reducing costs, assisting with legislative compliance (e.g. ecodesign directive), increasing innovation, attracting investment, improving brand position and enhancing business communications.